Starting your journey as a Rakhi Manufacturer in India can be both amusing and intimidating at the same time. A business has its ups and downs and when you’re ready for such an adventure selecting a good profitable one to invest in can be your business breakthrough.
It’s not complicated when you have all things sorted and know where to begin. Nowadays being Rakhi Manufacturer in India is quite smooth. Beginning a business with a skillfully planned budget is a great step in removing a lot of the pressure of getting started.
One of such beneficial businesses to invest in is surely Rakhi. You must be aware that there are a large number of rakhi manufacturers in India, and deciding the most credible one among them can be tricky.
Nowadays, many manufacturers are running rakhi businesses and trying to earn higher profits. However, very few of them know the basics of the business, resulting in them losing money.
So how exactly you can become a successful Rakhi Manufacturer in India? You don’t need to think a lot about it.
Rakhi Manufacturing in India is a Lucrative Business
Rakhi Manufacturers in India do need guidance when starting early and learning from the masters will do you absolute benefits. Follow these 5 simple steps and you will be on your way to becoming a successful rakhi manufacturer in India.
Step 1- Start off with a Unique Collection
Creating a unique collection should be the step to take on first. With a great collection, you will be able to attract unique and quirky customers who are no more pleased with the traditional designs. It’s all about knowing the pulse of your buyers.
If you want to be a successful rakhi manufacturer in India, you will have to think out-of-the-box. Look out for this Kolkata’s rakhi manufacturers and research the market well through them.
While designing products, you should also take into consideration the changing trends and demands of your buyers. This can be done by collecting data about what your buyers are interested in, what makes them tick, and what would appeal to them.
Each year festivals set different trends and customers do want innovative designs to show off.
You should have an extensive collection, including one for children. Parents show great enthusiasm when buying stuff for their kids, they love funky, attractive designs and a good kids rakhi manufacturer will be able to help you earn more profits.
Step 2 – Take good care of Packaging
With great products, comes the responsibility to deliver them efficiently and packaging. If your rakhis are to be delivered in bulk do look for if they are packed properly. Packaging has become an integral part of marketing and business development.
The packaging of your products plays a crucial role in your customers’ experience, and how they perceive your business.
Not only does packaging enclose your products, but it protects them from physical damage and contamination. Make sure to have waterproof packaging, look out for intricately designed rakhis, most designer Rakhi Manufacturer in India take utmost care of the packaging.
Step 3 – Quality is important
A good manufacturer excels in their product when they have high-quality control measures. It is important to maintain the good quality of the rakhi you launch in the market.
Quality is an important parameter that you need to keep in mind during the manufacturing process. You need to make sure that the manufacturing process is not causing any harm to the product.
Rakhis have delicate designs, the beads, or stones added to the design need to be perfectly fixed with the base so that they don’t fall out. Many a time rakhi manufacturers in India use costly stones or gems in their rakhis so the quality becomes the sole necessity for them.
You need to pay attention to the threads in use, and the zari work and supervise each design very closely with your workers.
Step 4 – Host Events
With a business flourishing, it also becomes important to host events on its products. Rakhi manufacturers in India host such events to showcase their designs and sell them directly to the dealers.
It would be a one-stop shop for the dealers where they can get all the rakhis and related stuff from you. These events will help you to have straight communication with the buyers and dealers and also can turn them into return customers.
They are also helpful in building trust between the hosting seller and the attending buyer. You will be able to reach out to the maximum number of customers, and dealers and get maximum profit from the business. The marketplace can be explored through events.
One such event of 2022 was hosted by Shree Rakhi on 27th March in Delhi – Dealers Meet. Creating ample opportunity, for the 300+ dealers who attended it. With designs that are more than 10000, the event was a perfect zone to meet and converse with the masterminds of India’s largest as well as most successful brand of rakhi
Step 5 – Prompt Reply to Buyers
For any business, communication is vital with their buyers and dealers. One such Rakhi Manufacturer in India is Shree Rakhi who has over the time excelled in maintaining good relations with customers and successfully helped them to do their business.
As many businesses are going online, the query related to them are also received online, and by replying to them as fast as you can decide the impression you make on them. A speedy reply with correct information is able to do so.
In business, there will always be some buyers who are difficult to deal with. To ensure that customers are happy, it is important to deal with them promptly. One way to deal with difficult customers is to offer them a refund or exchange if they are not satisfied with their purchase.
It is crucial to listen to the buyer’s complaints and resolve them, take feedback, try to understand the query, and give them the asked product so that you can gain their trust.
Why Shree Rakhi is leading Rakhi Manufacturer in India?
Leading among Kolkata’s Rakhi manufacturer businesses for the last 6 decades is Shree Rakhi, doing sales with more than 9000+ dealers all over the country.
With an experience of 65+ years, they have a team strength of 150000+ which implies the fact that they can manufacture rakhis on a large scale.
Being the largest Rakhi Manufacturer in India they know the best prices to offer to their buyers. It is a strategic decision taken by them to skim the price which ultimately helps small business owners and dealers.
They have been successful in building a trusted network in 650 districts and 1000 villages and are able to deliver 10000+ designs alone. They prioritize the feedback they receive from their customers and make necessary changes.
They have increased the connectivity by adding the Whatsapp feature to their official website. So now, it is easier and simpler for you to browse and buy rakhi online.
To carry out a successful venture it is important to have your priorities sorted out always. In this competitive market, you must have a solid plan before you begin. It also becomes easier for the early starters to know where to begin and hopefully, these above points have been useful to get a clear view of what a successful rakhi manufacturer in India looks like.