Rakhi making is not only an art form but also a means of livelihood for many small and emerging businesses, especially those run by women. Indian artisans have passed down the art of rakhi making through generations, showcasing exceptional craftsmanship. The intricate and elegant designs created are beloved globally.
These businesses rely on the festival of Rakhi to boost their sales and generate income for their families.
Rakhi, the festival that celebrates the bond between siblings, is one of the most significant festivals in Indian culture. Its history can be traced back to ancient times, and it is celebrated with great enthusiasm and joy across India and in several other countries by the Indian diaspora.
The festival is marked by the tying of a sacred thread by sisters on their brothers’ wrists, while brothers, in turn, give gifts and promise to protect their sisters from all harm. The festival is a symbol of love, affection, and the bond of siblingship.
However, the significance of Rakhi goes beyond just the celebration of this bond. It is also an opportunity for small and emerging businesses to thrive.
In recent times, with the rise of e-commerce platforms and the availability of cheap, mass-produced Rakhi options, the traditional rakhi making industry has faced many challenges.
Large corporations have taken over the market, leaving small businesses struggling to keep up. However, there has been a growing awareness of the importance of supporting small businesses and buying handmade products. This has led to a resurgence in the popularity of traditional rakhi making, and many people are now actively seeking out handmade Rakhis to support small and emerging businesses.
Due to the pandemic, many small businesses have struggled to keep going and even make ends meet. rakhi making is a growing industry able to support people who have lost their jobs in the pandemic or women who are trying to make a living for their families.
The festival of Raksha Bandhan is not only about following traditions, but it has also brought about changes in the way we celebrate this festival. Various small areas in West Bengal make rakhis and meet the needs of the rakhi market.
In this blog post, we will explore the various ways in which rakhi making can support small and emerging businesses. We will also look at some of the challenges faced by small businesses and how rakhi making can provide them with a sustainable means of livelihood. The importance of supporting local artisans and preserving traditional crafts will also be discussed.
Rakhi Making Supports Small and Emerging Businesses
Rakhi making is an essential contributor to the growth of emerging small businesses in several ways.
Primarily, it creates economic opportunities for individuals and communities involved in the craft. Skilled artisans and craftsmen, often hailing from rural areas, are adept at creating intricate and stunning rakhis using different techniques such as embroidery, zari work, and beadwork. By participating in rakhi making, they can earn a livelihood for themselves and their families.
Preserving cultural heritage is something that we all should focus on, and this rakhi industry can be one that is perfect. Making rakhis for various rakhi manufacturers in Kolkata or the major parts of the country depends on these small production houses during the festival times.
Furthermore, rakhi making offers employment opportunities, particularly for women residing in rural areas. Several small-scale enterprises are empowering women by training them in the art of rakhi making and offering them a sustainable source of income. This not only enhances their economic independence but also contributes to their overall empowerment and self-confidence.
Shree Rakhi: Empowering Small Rakhi Making Businesses
Among the largest rakhi manufacturers in Kolkata and the leading rakhi wholesalers in the country alone, Shree Rakhi has been the best at paving the way for understanding the rakhi industry and its future.
Making a craft like rakhi takes a lot of patience and skill, from placing the right beads in the right colour to combining them with the right colour threads, it takes a lot of work and eye precision.
Which is why Shree Rakhi is one of the most reliable sources for providing the best quality rakhis in the rakhi wholesale market in every corner of the country. A large number of artisans and craftsmen that work with Shree Rakhi are skilled to an expert level.
With the wide market of Shree Rakhi, it has also helped many small businesses grow and flourish in the rakhi industry. For most of these rakhi makers, the rakhi wholesale market is too dense to compete with large brands like Shree Rakhi.
Buh Shree Rakhi, rather than competing, has, with the help of these small businesses, both increased their sales and supported them to grow.
The Quality of Rakhis in the Market and Shree Rakhi’s Impact
The rakhis are such products that they are mostly made by hands, and rather, nothing artificial or machine made comes out of them. Which is why rakhi manufacturers in Delhi or any other major city of the country have to depend on artisans and craftsmen.
Shree Rakhi’s brand reputation has been positively impacted by the quality of their rakhis. Customers who have experienced the superior quality of Shree Rakhi’s products are highly satisfied and more likely to become repeat customers and recommend the brand to others.
The brand’s reputation for quality has positioned Shree Rakhi as a trustworthy and dependable source for premium Rakhis, thereby strengthening their market presence.
Shree Rakhi’s commitment to quality is evident in their selection of skilled artisans, sourcing of high-quality materials, and implementation of stringent quality control measures. This dedication results in the production of rakhis that showcase exceptional craftsmanship and durability.
By prioritizing quality, Shree Rakhi has influenced customer preferences, raised market standards, and established a positive reputation as a trusted brand. As customers seek premium Rakhis to celebrate Raksha Bandhan, Shree Rakhi’s unwavering focus on quality continues to drive their success in the market.
Overall, Rakhi is not just a festival of love and bonding between siblings but also an opportunity to support small and emerging businesses. As consumers, whether you’re buying rakhis for festivals or even to support small businesses, we can support traditional crafts and local art by doing this.
As we commemorate the festival of Raksha Bandhan, it’s essential to acknowledge the significant role of rakhi making in supporting small and emerging businesses. By supporting initiatives such as Shree Rakhi and making conscious choices as customers, we can uplift artisans, empower communities, and promote the sustainable development of the Rakhi industry.
In doing so, we can ensure that the art of rakhi making continues to be passed down from generation to generation, preserving our cultural heritage and providing a means of livelihood for countless families.